When we ask the question to senior people in the organization, the most of them responds as “making profits”. Of course it is one of the objectives and vital for survival. If CEO also thinks in the same direction, somehow the organization can fulfill the objective. But the sustainability becomes vulnerable. Hence, the CEO needs to redefine his definition of running an organization as “To Enhance the value to all stakeholders.”
This paradigm shift in thinking process will guide the CEO and his team towards Process Excellence and stakeholder’s centric in whatever they do..
The stakeholders can be customers, employees, suppliers, financial institutions, Government, and statutory regulation bodies, and so forth. Each stakeholder is expecting a different value of the organization.
The Customer is expecting value from the organization in terms of best product with superior quality and best price etc.
The Employee is expecting value in terms of pleasant / safe working environment, good pay and career growth and learning experience etc.
The Vendor is expecting value in terms of regular schedules / order inflow, regular payment and cordial relationship etc.
The Financial institutions are expecting value in terms of credit worthiness and repayment of loans etc.
The Government /Statutory bodies are expecting regular revenues from taxes, employment opportunities and cordial industrial relationship, environment preserving etc.
Even though the value expectations of each stakeholder are different, it can be met only when the business is creating SURPLUS in the form of PROFIT
The central challenge for CEO or business owners is to generate profit in a sustainable manner irrespective of outside factors like competition, macroeconomic condition, supply demand balance etc and enhance the value of all stakeholders.